JARC Detroit
Rebranding with Heart, Purpose, and Possibility
Jarc is a beloved nonprofit serving individuals with developmental disabilities in Metro Detroit. With decades of trust and mission-driven work behind them, the brand had outgrown its visual and verbal system. The opportunity was not reinvention. It was evolution with intention.
Services: Brand Strategy, Messaging, Visual Identity, Web Design
Deliverables: Brand platform, Messaging pillars, Logo + identity system, Color + type system, Web experience