A Seattle-born
Fully-distributed team of senior-level strategists and designers
Working together every day to build brands and campaigns for the Greater Good of Humankind.
We dive deep to uncover what makes each brand truly unique:
Grounded in human truth
Tested across culture, category, and people
Designed to move people to action
Proven strategy, campaigns, and systems
Because the world doesn’t need another pretty brand.
It needs brands that matter.
It's a challenge. A provocation.
It's a challenge. A provocation.
It’s asking brands to do better, to be better. To move beyond transactions and trends and stand for something that leaves the world a little brighter, a little stronger. Branding for the greater good of humankind means embracing the responsibility that comes with influence and using it to leave a legacy that’s felt far beyond the bottom line.
Proudly Inclusive. Passionately Purposeful.
We’re proud to be an LGBTQ+ certified company because it reflects our commitment to inclusivity, authenticity, and working with people who genuinely care.
We seek clients and partners who genuinely care about their impact, their values, and their communities. We believe in building brands that truly make a difference, and we stand alongside those ready to create real, positive change.
The Core Team
Steven Picanza
Co-Founder | Creative Brand Director
Steven is the guy who connects the dots between strategy, creative execution, and client needs. He makes sure the work is not only beautiful and meaningful, but also drives real business impact.
Roger Starkweather
Co-Founder | CEO
Roger is a sherpa-like-strategist, an artist, and a connector who believes business is just another way to spread light, truth, and possibility. He blends sharp thinking, creative fire, and an open heart to help organizations lead with purpose and courage.
Kailey Abbruzzi
Creative Producer
Kailey keeps the team honest and the work moving, turning the big ideas into finished projects. She wrangles the details, keeps timelines real, and makes sure everything is delivered as promised.
