A Seattle-born
Fully-distributed team of senior-level strategists and designers
Working together every day to build brands and campaigns for the Greater Good of Humankind.
We dive deep to uncover what makes each brand truly unique:
Grounded in human truth
Tested across culture, category, and people
Designed to move people to action
Proven strategy, campaigns, and systems
Because the world doesn’t need another pretty brand.
It needs brands that matter.
The Standard We Refuse to Lower.
The Standard We Refuse to Lower.
If you're going to take up space in culture, take responsibility for it.
Don't just fill the room. Shift it.
Build something that changes the temperature, challenges the system, moves people forward, not just toward a conversion or purchase, but toward something better.
Branding for the greater good of humankind means recognizing that influence is a privilege, and choosing to use it with intention, with courage, and with the full awareness that what you put into culture stays there.
And the brands that understand that carry something the others don't… a sense of obligation.
Use it like it matters. Because it does.
Proudly Inclusive. Passionately Purposeful.
We’re proud to be an LGBTQ+ certified company because it reflects our commitment to inclusivity, authenticity, and working with people who genuinely care.
We seek clients and partners who genuinely care about their impact, their values, and their communities. We believe in building brands that truly make a difference, and we stand alongside those ready to create real, positive change.
The Core Team
Steven Picanza
Co-Founder | Creative Brand Director
Steven is the guy who connects the dots between strategy, creative execution, and client needs. He makes sure the work is not only beautiful and meaningful, but also drives real business impact.
Roger Starkweather
Co-Founder | CEO
Roger is a sherpa-like-strategist, an artist, and a connector who believes business is just another way to spread light, truth, and possibility. He blends sharp thinking, creative fire, and an open heart to help organizations lead with purpose and courage.
Kailey Abbruzzi
Creative Producer
Kailey keeps the team honest and the work moving, turning the big ideas into finished projects. She wrangles the details, keeps timelines real, and makes sure everything is delivered as promised.
