Strengthening Brand Experience to Support Families Through Every Step of Autism Care

Eastside ABA came to ANEWBrand with a vision: to be more than just a therapy provider. They wanted to be a trusted ally for families navigating the challenges of autism care. As their mission expanded, they needed a brand that didn’t just talk about support but truly felt like support in every interaction. ANEWBrand partnered with Eastside ABA to capture this heart and soul and shape a brand that genuinely resonates with the families they serve.

Industry

Healthcare / Autism Support / Family Services

Challenge

Translating Compassion and Trust into a Brand Experience

Solution

Brand Strategy, Visual Identity, Digital Touchpoints, Brand Extensions

Objectives

We collaborated with the Eastside ABA team to define clear goals for the engagement:

Build a brand identity that feels warm, calm, and welcoming to families seeking supportive care
Create visual design and messaging that reflects empathy, trust, and steady guidance
Translate the refreshed identity into digital, physical, and sensory brand experiences
Ensure consistency and flexibility across web, marketing, and client-facing touchpoints

Brand Discovery & Identity Foundation

We immersed ourselves in Eastside ABA’s world, connecting deeply with the mission, their people, and the families they uplift. This discovery shaped a brand identity rooted in calm, trust, and human connection — one that feels like a warm welcome at every turn.

Messaging & Visual System Tailored for Families

We crafted messaging and visual elements that speak directly to families, caregivers, and partners. The new voice balances practical clarity with emotional resonance, reinforcing Eastside ABA’s role as a companion in care and growth.

Visual Identity That Feels Like Support

The visual system reflects a sense of calm and trust. A soft, approachable logo and a comforting color palette — hues evoking breath, ease, and reassurance — support a brand presence that feels grounded and uplifting.

Bringing the Brand to Life Across Experiences

Beyond identity, we designed brand extensions that deepen connection, including a sensory plush toy created as both a functional support tool and a symbol of comfort and care. This unique branded asset provides sensory relief and differentiates Eastside ABA in meaningful ways. We also redesigned their homepage to feel welcoming and mission-aligned, and produced marketing templates to support ongoing communication.