A Seattle-born
Fully-distributed team of senior-level strategists designers
Working together every day to build brands and campaigns for the Greater Good of Humankind.
We dive deep to uncover what makes each brand truly unique:
Move, Challenge, and Connect
Purpose-Driven
Shaping Identities
Campaigns that Stand for Something
Because the world doesn’t need another pretty brand.
It needs brands that matter.
It’s a challenge. A provocation.
It’s asking brands to do better, to be better. To move beyond transactions and trends and stand for something that leaves the world a little brighter, a little stronger. Branding for the greater good of humankind means embracing the responsibility that comes with influence and using it to leave a legacy that’s felt far beyond the bottom line.
Proudly Inclusive. Passionately Purposeful.
We’re proud to be an LGBTQ+ certified company because it reflects our commitment to inclusivity, authenticity, and working with people who genuinely care.
We seek clients and partners who genuinely care — about their impact, their values, and their communities. We believe in building brands that truly make a difference. We stand alongside those ready to create real, positive change.
Our Team
Steven is a brand strategist, creative advisor, and connector of ideas and people. As Co-Founder and CMO of ANEWBrand, he helps organizations find clarity and build brands that truly resonate.
Steven Picanza
Co-Founder | CMO
Roger is a seasoned strategist, business leader, and creative thinker. As Co-Founder and CEO of ANEWBrand, he blends strategic insight with bold creativity to help organizations grow smarter and faster.
Roger Starkweather
Co-Founder | CEO
Blending 20 years of expertise in the creative field, as a Creative Strategist and Director, Casey has masterminded narratives that not only tell stories but drive brand growth. Her unique approach marries storytelling with strategy, focusing on brand resonance across omni-channels.
Casey Lynn
Strategy | Design
Kailey is an online marketing and business operations expert with a specialized skill set for building the back-end systems that power growth. With experience across a wide range of industries, she brings an intuitive, adaptive approach that allows her to quickly understand and support any business from the inside out.
Kailey Abbruzzi
Producer | PM
Gina is a multidisciplinary designer with over 15 years of experience in graphic design, web design, and digital marketing. She has worked across industries and project types, building brands, websites, and campaigns that are clear, effective, and visually compelling.